Creating Authentic Online Relationships

Online social networking is a fantastic avenue - especially for business moms - to connect and form business relationships. The key to being successful is learning how to use it authentically and create relationships that are mutually beneficial.

One of the key premises of the social networking sites is the word "social." It is about creating relationships. It's NOT just about self-promotion. Social networking sites are vehicles that take time, like relationships. They're another way for work at home moms to be "out there" connecting with people.

Business is all about establishing and maintaining relationships and most of us do business with people who we "know, like and trust". With this in mind, this needs to be your primary goal when approaching networking online. We accomplish this when we're authentic in how we communicate. Read more...