How To Attract Your Ideal Customers & Partners

I'm sure you can remember a time when you've had a less than ideal business partner or customer. Spend a moment and get an image of that person in your head-that person who completely drains you; that person you have to "keep selling" to remain involved; that person you're literally dragging and pulling along; and that person who leaves you feeling bad after every interaction.

I've been there many times (especially when I had a direct sales business) and I tell you it's awful - there's nothing fun about it. My energy's drained. I start feeling bad about my business and where it's going. I'm even left wondering, is there a better way?

A few years ago, a key experience happened that shifted my mindset - clarifying to me that I do have a choice about who I work with… Read more