I just finished recording my Wrap-Up call for the Metromom Online Success Telesummit where I shared my highlights. It’s been a fascinating two weeks as I interviewed 18 different internet marketing experts who shared tips on how to maximize your online presence.

I think what I found the most interesting was how the expertise of the different speakers weaved together. In the end I discovered consistent references to what it takes to be successful in today’s economy.

Let me share some of my highlights of the four online success principle I discovered:

1. You Need to be Authentic

One theme that kept coming up from was the importance of being authentic in your marketing. I heard it from Nancy Marmolejo as she talked about social networking, Michele PW as she shared copywriting tips, and Wendy Maynard as she discussed blogging. They all said basically the same thing – the key to being successful online is to be authentic and create relationships that are mutually beneficial. Laura West then really pulled this authenticity theme together when she spoke about “Attraction Marketing.”

2. Make Sure You Use Every Avenue to Connect

Jennifer Odear and Caleb Scoville really helped clarify how you can maximize your expertise by using all the different ways of communicating. Jennifer spoke about recycling your content and using it in your blog, articles, press releases, newsletters and more. Then Caleb shared how to take that very same content and use it in podcasts and YouTube videos.

What’s great is that once you have some content there are so many ways to get it out there. Alicia Forest gave great tips on using content to build your list. Amy Miyamoto showed how to tie your content into your social networking, Shannon Cherry shared publicity tips and Ty Downing shared easy-to-implement SEO ideas.

3. Women Need Foolproof Systems

Busy women juggling a business and a family need more then great ideas. They need help implementing proven systems that will get the money pouring in. Beth Schneider and Erin Blaskie gave fantastic tips on how to build a solid team and then create systems to keep things running smoothly. Jennifer Haubein shared how technology can help you set-up a website that helps you build relationships effortlessly. Debbye Cannon shared tips specific to moms on how to keep their family thriving as they build their business.

4. Get Your Mindset Prepared for Success

No amount of internet marketing strategies will help you achieve your goals if you’re stuck with a negative attitude or mindset. Victoria Colligan and Traci Long , from Ladies Who Launch, were truly inspirational as they shared how to take the next step in your business. Gina Bell shared how to identify and eliminate resistance to self-promotion and success.

The Metromom Online Success Telesummit (now called The Online Success Toolkit) is available for you to listen to. Click here to learn more! Once you listen I’d love to hear your feedback so come back and post your comments. What were some of the highlights for you?

When I started planning my Metromom Online Success Telesummit I was torn on whether to focus exclusively on marketing techniques or to expand it to include mindset tips as well. Then I realized that no amount of learning will help you achieve your goals if you’re stuck with a negative attitude or mindset. That’s why I created the final track of the Telesummit to be about – How to Put It All Together With the Right Mindset.

I’m really excited to have two fantastic speakers from Ladies Who Launch join me for this track of the Telesummit: Victoria Colligan, the Founder of Ladies Who Launch, is one of my personal heroines. If you’re hesitating about taking the next step in your business make sure you listen to this call on, 7 Steps to Realizing Any Dream.

Traci Long the Chief Revenue Officer of Ladies Who Launch specializes in competitive marketing positioning. She’ll get you motivated and then show you how to execute your plan during her talk on Building the Foundation of your Brand to be a Lucrative Business. Traci will show us how building your brand isn’t just about your logo and your tagline.

I’m also really happy to have two of my “business” girlfriends sharing mindset tips at the Telesummit:

Laura West, the founder of Center for Joyful Business, specializes in supporting women entrepreneurs in creating a business that is meaningful AND that makes money! She makes marketing simple and takes the confusion and fear out of promoting your business with integrity and grace. I’m really looking forward to her talk on, Attracting Clients and Building Strong Relationships: 5 Easy Attraction Marketing Tools

According to my friend, Gina Bell, “Belief is the bridge between your dreams and your dreams come true!” Gina is the co-Founder of TheNetworkingMasters.com and creator of JVmavens.com. Hers passion is to work with motivated entrepreneurs who are ready to identify and eliminate their resistance to self-promotion and success. If you feel stuck, you’ll love her talk, Not Sure You Can Succeed? Get a Believability Makeover!

I honestly believe that the right mindset is the number one determining factor of success in business and in life. Which why I can’t express how grateful I am that these four wonderful women have agreed to share their “mindset gems” at the Telesummit. Especially now, it can be challenging to stay positive. It’s easy to become negative when faced with negative influences in our life – be it a skeptical friend or family member or the never-ending media cycle of more and more bad news.

If you feel like you could benefit from some positive (and practical) encouragement please join me and listen in on these calls May 1^st and 2^nd – there is no charge to participate in the Metromom Online Success Telesummit.