As creative entrepreneurs, we want to make our wisdom available to as many people as possible. A great way of do this is to take valuable material we have already created and, through repurposing, present it in different formats. We can be of greater service to others as well as making our own lives easier when we do this.

How can creative entrepreneurs and others benefit from repurposing?

Repurposing saves you time and energy because you don’t have to start from scratch. Instead of procrastinating, you’ll start realizing how much you have to offer, maybe things that you previously took for granted. Here’s an important mindset reminder for creative entrepreneurs – what you know has value.

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So often it’s easy for creative entrepreneurs to get distracted by what others are doing. You start feeling a little envious about your colleague’s new website, info-product, etc. and you think I want that too! Now this isn’t necessarily a bad thing for creative entrepreneurs unless you start spinning in too many different directions at once… and end up going nowhere.

Sometimes it’s about taking a deep breath and saying what do I have right now at my disposal that I can work with, that’ll be easy? What resources do I have already that I can start repurposing and repackaging?

Repurposing is taking what you already have created in one form and putting it out there in a different way or a different format.

As creative entrepreneurs we have so many great ideas we want to use, but this can lead to entrepreneurial ADD – we’re always creating but we’re not really getting things done. Repurposing is the simple solution for creative entrepreneurs.

Here are some other examples of repurposing:

• If you’ve been blogging for awhile, see if you can create an ebook based on a series of tips from your blog.

• If you have a huge newsletter archive but haven’t started blogging yet you don’t have to start writing new content from scratch. Recycle some of your newsletter articles and use them in your blog.

• Here’s one of my personal favorites, repurposing my transcripts. Sometimes I don’t have time to write an article from scratch but I’ll remember having done a teleclass on the same subject. I pull it out and have my assistant make a few necessary edits and voila I have a new article.

• Read and record articles you’ve written in the past and you can quickly create a podcast for your blog.

When you start thinking along these lines, creative entrepreneurs will find a wealth of valuable material that, through repurposing, can be offered to others. Check out my upcoming blog to see why repurposing your content is so beneficial.

You may also want to check out the MP3, transcript and highlights of:  Leveraging Your Knowledge for Profit – How to Repurpose the Content that’s in your Head (or on your Hard Drive) into Powerful Multi-Media Marketing.