I just completed hosting the first class of Think It, Create It, Sell It with a great group of entrepreneurs who want to reach a broader audience with their knowledge (and get paid for it.

One of the biggest A-Ha’s participants got from this first class is that it’s MUCH easier than they thought it would be!

The belief is often that creating  an info-product is so hard…

But it doesn’t have to be.

After our first class, Theresa shared:

“My key nugget is that my product doesn’t have to be hard. My product is going to be something that I already know…. I’m making a list of the things that I have already written (either for a client, for a class, or from a college course) that I may be able to re-purpose.”

So if you’d love to have an info-product with YOUR name on it (so you could make money even while you’re on vacation) but don’t know where to start here’s a tip to get your started…

Do what Theresa’s doing and create an up-to-date list of all the content you already have. List everything you can think of – blogs, newsletter articles, class outlines, letters responding to client questions (stuff sitting dormant on your hard-drive)…

It comes down to repurposing what you already have.

And if you need more ideas then join us and we’ll brainstorm together – this is a very fun, interactive and implementation-focused group.

(By the way, it’s not too late to join us, you can listen to the recording and be up-to-speed for our interactive Hot Seat call Thursday.)

As entrepreneurs, we want to connect with and be of service to people in our community and give them a sense of who we are.  It’s one thing to show someone who you are in written form. It’s a very different thing when someone gets to hear you in audio. That can be much more impactful.

You may be comfortable with writing your blog or ezine, but not all of the people in your community take in information by reading.  Many prefer listening.   Or, if they’re like me, they like to use both.  At different times, I’ll grab transcripts or have my CDs in my car. Sometimes I have my iPod and need information in MP3 format.

Here are a few tips on using audio to reach your community:

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Debbye Cannon, the Business Mom Mentor, is an organizing guru and has created SmartCUTS ™ to support others create ease in the home and business. In her spotlight feature, she shares how repurposing content allows her to work smarter not harder.

 

 Debbye Cannon - Metromom in the Spotlight - Repurposing Your Content [21:47m]: Play Now | Play in Popup | Download