As a business professional, you probably work with your ideal client all day long so you know who he or she is, what problems or challenges they’re experiencing and what they need from you to improve their life. But when you start thinking about creating an info product for that ideal client suddenly you’re stuck.

The truth is when it comes to an info product, it’s just a matter of speaking to that person and helping them solve their problem via a product versus live or in-person. It doesn’t need to be more complicated than that.

There many different types of information products from ebooks to reports to audios to ecourses, so you need to decide which is the most suitable for your ideal client and what’s easiest for you to do – because if it’s too hard or too overwhelming chances are you’ll never get around to actually doing it.

Since ebooks are one of the most popular info products let me share with you some tips on how to easily create your own ebook. Successful ebooks are written with your audience in mind. They’re organized in an easy-to-read manner. They solve a problem, and they offer a benefit.  An ebook can be 20 pages or it can be 200, the important thing is to consider your audience.  Will they read a 200 page e-book on your subject?

Here are a few ways that you can create a book in a short time – often with little or no new writing required.

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Private Label Rights (PLR) is a secret “get it done” weapon I’ve just recently discovered and want to share with you. Thankfully, I was able to ask an expert for help! Paul Evans provided a bonus class for my Think It, Create It, Sell It program. He not only de-mystified PLR, he shared how an entrepreneur can use PLR to create authentic, compelling content.

First, what is PLR? These are rights assigned to articles that you purchase and have the legal right to modify the content. The rules can vary a bit but usually you’re free to resell the articles, use them "as is" on your website, or edit them to match your needs and/or style. PLR articles are usually inexpensive because they are sold to dozens or even hundreds of people.

To me PLR is the ultimate shortcut because as entrepreneurs, we have so many ideas, thoughts and concepts that we want to get out there! Yet when it comes to actually sitting down, outlining the product, producing it, all of a sudden we get bogged down with the details…

How long? What do I share? Where should I start? What are all the steps?

The beauty of purchasing a Private Label Right’s piece of content is that it’s a base – it’s a jumping off place from which your creative ideas can come. It’s a very cost-effective shortcut – and what busy entrepreneur doesn’t want a cheap, easy-to-use shortcut?

Personally, I like taking PLR pieces and creating something that’s fairly new.  I find that people “listen” to you – your blog, your articles, podcasts, etc. – because of your style, your content, your spin, your personality.  So take PLR content and tweak it, change it, or shape it using your own personality and your style so it really does become something new.

This bonus call with Paul was just packed with suggestions! In fact, here’s what Heather Stephens had to say about it, “I just listened to the Bonus call and totally agree that it was brilliant. I’ve known about PLR but always felt funny about using it because it wasn’t "mine." After listening to Kim and Paul, I totally get it…that it’s something I can make my own and can be a springboard for ideas.”

Grab a copy of 10 free tips on “How to Use PLR to Turn Content into Cash”.