I’m sure you can remember a time when you’ve had a less than ideal client—that person who completely drains you and leaves you feeling bad after every interaction. The truth is not everyone is your ideal client. I want to share with you some tips on how you can get clarity about who is the ideal client that will truly value and benefit from what you have to offer.

 

 Successful Marketing Starts by Identifying Your Ideal Client [5:53m]: Play Now | Play in Popup | Download

I have an important follow-up to last week’s confession/blog.  Last week I was procrastinating (to the point of watching movies in bed in the middle of the day) until I followed my own advice!

I’ve been brainstorming about a new program to help entrepreneurs quickly create a whole new source of income by providing the “how-to” steps to create an info-product. I know this program has incredible value and appeal but I’ve been stuck.

Why? Because I wasn’t clear on who my “ideal” client for this program is even though I’d just written an article on why that’s so important!

The problem was that the client I was initially visualizing for this program just wasn’t fun for me to work with… In fact the person who kept popping into my head was my mother! And although she helped me come up with the idea for the program I just couldn’t visualize working with her. So even though I knew I was sitting on this great idea, I couldn’t move forward.

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