I just finished recording my Wrap-Up call for the Metromom Online Success Telesummit where I shared my highlights. It’s been a fascinating two weeks as I interviewed 18 different internet marketing experts who shared tips on how to maximize your online presence.

I think what I found the most interesting was how the expertise of the different speakers weaved together. In the end I discovered consistent references to what it takes to be successful in today’s economy.

Let me share some of my highlights of the four online success principle I discovered:

1. You Need to be Authentic

One theme that kept coming up from was the importance of being authentic in your marketing. I heard it from Nancy Marmolejo as she talked about social networking, Michele PW as she shared copywriting tips, and Wendy Maynard as she discussed blogging. They all said basically the same thing – the key to being successful online is to be authentic and create relationships that are mutually beneficial. Laura West then really pulled this authenticity theme together when she spoke about “Attraction Marketing.”

2. Make Sure You Use Every Avenue to Connect

Jennifer Odear and Caleb Scoville really helped clarify how you can maximize your expertise by using all the different ways of communicating. Jennifer spoke about recycling your content and using it in your blog, articles, press releases, newsletters and more. Then Caleb shared how to take that very same content and use it in podcasts and YouTube videos.

What’s great is that once you have some content there are so many ways to get it out there. Alicia Forest gave great tips on using content to build your list. Amy Miyamoto showed how to tie your content into your social networking, Shannon Cherry shared publicity tips and Ty Downing shared easy-to-implement SEO ideas.

3. Women Need Foolproof Systems

Busy women juggling a business and a family need more then great ideas. They need help implementing proven systems that will get the money pouring in. Beth Schneider and Erin Blaskie gave fantastic tips on how to build a solid team and then create systems to keep things running smoothly. Jennifer Haubein shared how technology can help you set-up a website that helps you build relationships effortlessly. Debbye Cannon shared tips specific to moms on how to keep their family thriving as they build their business.

4. Get Your Mindset Prepared for Success

No amount of internet marketing strategies will help you achieve your goals if you’re stuck with a negative attitude or mindset. Victoria Colligan and Traci Long , from Ladies Who Launch, were truly inspirational as they shared how to take the next step in your business. Gina Bell shared how to identify and eliminate resistance to self-promotion and success.

The Metromom Online Success Telesummit (now called The Online Success Toolkit) is available for you to listen to. Click here to learn more! Once you listen I’d love to hear your feedback so come back and post your comments. What were some of the highlights for you?

With our current economy, you’ve probably been hearing a lot of bad news lately. Well, I want to share some good news with you. Women entrepreneurs, especially moms, are harnessing the power and flexibility of internet marketing to design businesses and lifestyles on their own terms. They’re making millions of dollars working-at-home on their own schedule.

Take a look at a recent article in Time magazine about our changing times, “At no other time in recent history has it been easier or cheaper to start a new kind of company.” The article goes on to discuss the advantages of Web-based businesses that cost almost nothing to get off the ground and can turn into great moneymakers.

Whether you want to get a new business off the ground or just want to use the Internet to expand your current business income, you need more than great ideas. Basically, there are the three things you must know in order to grow your business and maximize your time and energy.

• You need to know which internet marketing strategies will work best for your business.
• You need to be building your team because you can’t go it alone.
• You need to start implementing proven systems that will get the money pouring in.

If you’re serious about taking your business to the next level I hope you’ll join me for on May 1st & 2nd for the F^REE Metromom Online Success Telesummit. It really is F^REE to listen to 18 online marketing experts (like Nancy Marmolejo, Shannon Cherry, Beth Schneider, Michele PW, Alicia Forest) share the latest techniques and creative ways to build your business and thrive in this new economy.  During the Summit you can listen to what you want, when you want (completely around your schedule) so there isn’t a single reason why you shouldn’t check it out.  #mtmm09