How Entrepreneurs Can Build A Loyal Blog Following
I’m sure you’ve heard the marketing saying that it costs more to get a new customer than to keep the ones you have. The same may be true for bloggers. It pays to create a loyal following! And the way to do that is to build relationships with your readers moving them through the know, like, and trust factor.
Here are four tactics to help entrepreneur moms achieve that:
Be consistent. People generally like to know what to expect, particularly when it comes to frequency of blog posts. If you commit to posting every day, then find a way to make it happen even with the busy schedules that entrepreneur moms have to juggle.
People create habits around their blog reading and if you’re not there for a couple days with a new post, you could lose readers – they get out of the habit of reading your posts.
Stay Focused. Your blog is presumably about a niche topic, it’s important to stay on topic. It’s easy to want to expand your ideas, particularly when you’re running out of ideas to write on. Stay on topic and you’ll keep your readers coming back because they’ll consistently find information that they like and can use. Your expertise will shine through in what you’re presenting to them. And if you use content that is keyword rich, search engines will direct traffic to your blog.
Acknowledge comments and facilitate a discussion. One of the most rewarding aspects of owning a blog is when you’re able to create a meaningful discussion with your readers. This discussion starts with intriguing posts, comments you acknowledge with a thank you and a question. This gets the ball rolling. If you’re struggling with this just ask your readers questions. Their feedback will give you new ideas to write on as well as build those relationships that you want in your community because you’ll know what’s on their minds.
Keep it interesting. Eye-catching blog post titles pull them in and interesting content will keep them reading. Find your voice and be funny, be provocative, be controversial, be valuable, be something and do it well. Remember to be of service to your community and they’ll value what you have to share.
Building a loyal blog following is the key to generating profits and creating a name for yourself as an expert in your industry. To learn more about how entrepreneurs can capture the attention of your audience and to keep them hooked checkout my free video: 7 Mistakes Most Common Blogging Mistakes and How to Avoid Them.
Tags: acknowledge comments, entrepreneur moms, loyal blog following
