How to Promote Your Teleseminar
(By Guest Blogger, D’vorah Lansky)
In my previous article I shared with you tips for producing your teleseminars. Today I would like to share with you some ideas for promoting your teleseminars. Spread the word, through email and via the social networks, to let people know that you are holding a teleseminar or teleseminar series. Have a way that they can register for details and find out more information.
One option is to offer your teleseminar for free. Let people know that everyone is invited to attend; all they need to do is register. Let them know that, if they register, even if they cannot make the live event, they will get the replay link so that they can listen to the recording online. By offering the live teleseminar for free, you are going to grow your list. You can also provide a paid option for people who would like to be able to receive the MP3 recording and the transcripts.
To build your subscriber list, set up a new list in your AWeber or auto responder system. Post the opt-in form on your blog, on Facebook or on a Web page, and encourage people to register for information and call in details for your teleseminar. Their information will go into your auto responder system, which will allow you to send out a message thanking them for registering. You can also send out the call details and reminders the week before and the day of your teleseminar.
After the teleseminar, you can send out the replay link. If you have provided the live teleseminar for free, provide a way for people to listen to the replay online. On the replay page you can have a gentle invitation inviting people to purchase the MP3 recording and transcripts if they’d like to be able to access the material offline.
Now that these subscribers are on your list, you can drip valuable content to them as well as invitations to future teleseminars. These contacts are going to stay on your list because they want to access your content and connect with you and your community. Your greatest asset of your online business is your list. If you nurture and feed your list, they are going to want to hear from you and they are going to want to learn from you.
Another way to grow your community and deepen your relationship with your subscribers is to have a way for them to interact with you. By creating a page on Facebook or a group on Linked In, you can invite your subscribers to connect with others in your community. In this way they will be able to network, interact and share their interests and ideas. Internet Marketing expert Stu McLaren shares a relevant quote on this topic, “People will come for the content but they’ll stay for the community.”
What are you doing to build community with your prospects, clients and subscribers? I’d love to hear your comments, questions and success stories. Please scroll down to leave your comment.
As part of the Blog Tour that Kim and I are participating in, you will earn points for each comment you leave as well as for each tweet you post about this article using the hashtag #blogworldtour .
—————-
If you enjoyed this article, I invite you to receive a free chapter of my book at www.ConnectCommunicateProfit.com
I’d love to hear your comments and questions and look forward to getting to know you.
All the best,
Dvorah
D’vorah Lansky
Relationship Marketing Wizard | Author | Speaker | Educator
Tags: autoresponder system, blog tour, build your list, Dvorah Lansky, promoting teleseminars, Stu McLaren
