The Power of Teleseminars as a Powerful Relationship Marketing Tool
Hi, my name is D’vorah Lansky and I’m known as the Relationship Marketing Wizard. I’d like to thank Kim for having me as a Guest Blogger on her site and for participating as a Guest Blogger on my site. Kim and I met several years ago as a result of discovering one another on the social networks. I admire Kim greatly and am so excited for her success and all that she is doing. As her community you know how fortunate you are to have access to such an incredible leader and educator. To view Kim’s articles and listen in to an interview I did with her, visit this page.
Harnessing the Power of Teleseminars as a Powerful Relationship Marketing Tool
A teleseminar is an online conference call that you provide to a group of people on a specific topic. By recording your teleseminar and making it available for your audience to enjoy, you will be able to build your list, reach a wider audience, and provide this valuable content to more people.
How to Broadcast Your Teleseminar
There are many options available for delivering and recording your teleseminar. I’ll share with you a free option that is easy to use and has many wonderful features. Visit Free Conference Calling to and set up a free account. Spend some time reading through their documentation and set up a test call with a friend or business associate. This service allows you to create a podcast of your calls or your call series, download the MP3 of your recording and interact with your audience through a web interface.
Preparing for your First Teleseminar
For your first teleseminar, you may want to simply invite some friends or family members to attend. Deliver your message while live people are on the call with you. There’s something very powerful about delivering your message to a live audience that you can’t capture when you’re recording at home by yourself. When you have attendees with you on the call, you can’t say, “wait a minute let me rewind that.” This causes you to keep moving forward and sharing your message. You can always edit the audio recording and the transcripts afterwards. Once you’ve done this a few times, you’ll be a pro. You get more comfortable as time goes on.
We are a busy society and people have busy schedules. The flexibility of the teleseminar format allows listeners to listen to the call live or afterwards via the recording. If people are not able to attend your live call, you should never take it personally. People have busy schedules. Make the content as accessible as possible for as many people as possible in as many ways as possible.
Make it easy for your audience to access your material. Let them know ahead of time that while it is preferable for them to be on the call live, that if for whatever reason, they aren’t able to make the live teleseminar that they’ll be able to access the recording afterward. By making the recording accessible to your audience after the live call, you make it easy for them to consume and absorb the content. Some people will listen online while others will download the recording to their iPod or burn a CD to listen to in the car. The more ways you can get your content into the hands of your audience the better off you are. This gives your audience greater access to your knowledge and products and gives you the opportunity for building stronger relationships with them.
Ideas for Teleseminar Topics
- Q & A teleseminar where your audience either asks you live questions or you answer questions that have been submitted in writing
- Expert interview teleseminar where you feature speakers on topics related to your topic and/or topics that your audience is interested in
- Book review teleseminars
- Educational course delivered via teleseminar
Teleseminars are very effective in getting your message out to solve the challenges that your audience is facing and for you to become that known expert in your field.
Take the step to hold your first teleseminar. Take notes as to what went well and what you’d do differently. Continue to hold teleseminars, perhaps on a weekly or monthly basis, as practicing will ensure you get better and better. Just like anything in life, you’ll get better with practice.
I’d love to hear your comments, questions and success stories regarding teleseminars. Please scroll down to leave your comment.
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If you enjoyed this article, I invite you to receive a free chapter of my book at www.ConnectCommunicateProfit.com
I’d love to hear your comments and questions and look forward to getting to know you.
All the best,
Dvorah
D’vorah Lansky
Relationship Marketing Wizard | Author | Speaker | Educator
Tags: Dvorah Lansky, hosting teleseminars
