As a business professional, you probably work with your ideal client all day long so you know who he or she is, what problems or challenges they’re experiencing and what they need from you to improve their life. But when you start thinking about creating an info product for that ideal client suddenly you’re stuck.

The truth is when it comes to an info product, it’s just a matter of speaking to that person and helping them solve their problem via a product versus live or in-person. It doesn’t need to be more complicated than that.

There many different types of information products from ebooks to reports to audios to ecourses, so you need to decide which is the most suitable for your ideal client and what’s easiest for you to do – because if it’s too hard or too overwhelming chances are you’ll never get around to actually doing it.

Since ebooks are one of the most popular info products let me share with you some tips on how to easily create your own ebook. Successful ebooks are written with your audience in mind. They’re organized in an easy-to-read manner. They solve a problem, and they offer a benefit.  An ebook can be 20 pages or it can be 200, the important thing is to consider your audience.  Will they read a 200 page e-book on your subject?

Here are a few ways that you can create a book in a short time – often with little or no new writing required.

• Turn your blog into an information product. Taking your previous blog posts and turning them into an ebook is a quick and easy way to produce an information product.  This method works well as you are already considered an expert in your subject area and you have done most of the writing and research already.

• Buy your ebook by using PLR Material. If you don’t have the time or confidence to write your own information product, Private Label Rights material is a great way to produce one quickly and simply.  PLR material is original content that is sold to a specific number of people to be used in just about any way they wish.

• Collect expert information by simply compiling other people’s articles. A compilation of informative articles can be a valuable resource for someone that wants information and a variety of views on a given subject, but doesn’t have the time to trawl the internet themselves.  Packaging your compilation with a professional cover and a well written introduction can turn simple articles into a superior product.
• Repurpose the content from your teleclasses. Once you’ve run teleclasses you can repurpose the content from your transcripts. I recently took the transcripts of three of my teleclasses, around a related topic, and organized the content to create an ebook called The Motivated Mindset.

Still not sure where to come up with content? See what entrepreneur, Heather Stephens, has to say about this dilemma (in a shameless plug for my new program …

“Think It, Create It, Sell It was brilliant! It helped me figure out how easy it can be to come up with great content. I especially appreciated the PLR training because now I see that it’s something I can make my own, as a springboard for ideas. I appreciated that even though every little thing we know is something we learned from someone else, when it’s coming from me, in my voice, that makes it uniquely mine.”

My next Think It, Create It, Sell It program starts on July 6^th. I’ll share four techniques to streamline your product creation that suit your personality (since not everyone is a writer).

Tags: Create an ebook, PLR, private label rights, write an ebook

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• What is PLR and How Can It Help a Busy Entrepreneur Bust out More Content?

This entry was posted on Monday, June 28th, 2010 at 6:34 am and is filed under Marketing & Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.