Which Mindset Will Help You Connect in a Meaningful Way When You Use Twitter?
Social networking is a fantastic avenue to connect and form business relationships. The key to being successful is learning how to use it authentically and to create meaningful connections. The platform I’ve spent the most time on is Twitter so I want to share with you some of the ways I’ve found to really connect through Twitter.
I believe the first step is to go into social networking with the right mindset. I have an upcoming class about the Art of Connection where I explain the difference between connecting and collecting when you’re networking.
Understanding the difference between these two concepts will allow you to enjoy networking – both online and offline. Here’s the difference…
Collecting Mindset:
“What am I going to GET?” and “What’s in it for ME?”
Short-term approach vs. Long-term value of connection
All about quantity (how many friends/followers can you get?)
Perceived as less personal
Focus is often on talking about you.
Connecting Mindset:
Focus is on “What am I going to GIVE?”
Focus on being of service first
All about quality (not quantity)
Long-term value of the relationship and how it will evolve
So the goal on Twitter should be to connect and engage. It’s not about having tons of followers but more importantly having relationships. The problem is it can become OVERWHELMING to do. Please read my next blog for tips on how to choose who to follow and how you can connect with them in an authentic and meaningful way.
Tags: Connecting & Networking, Networking, Social Networking, Twitter
