Use Audio to Serve Your Community
As entrepreneurs, we want to connect with and be of service to people in our community and give them a sense of who we are. It’s one thing to show someone who you are in written form. It’s a very different thing when someone gets to hear you in audio. That can be much more impactful.
You may be comfortable with writing your blog or ezine, but not all of the people in your community take in information by reading. Many prefer listening. Or, if they’re like me, they like to use both. At different times, I’ll grab transcripts or have my CDs in my car. Sometimes I have my iPod and need information in MP3 format.
Here are a few tips on using audio to reach your community:
• You can record yourself presenting an ezine by using a handheld device or by using Audio Acrobat (which I’ve used for years and absolutely love its ease of use.) You just speak and start recording yourself, and save the file as an MP3 which can be uploaded to your site.
• If you need to edit your recording there are free online tools like the audio editor Audacity. (With a bit of experimentation, this is very simple to use).
• You can use these recorded audio segments as mini podcasts on your blog. You can also submit your content to iTunes.
• If you are conducting teleseminars make sure you record them and repurpose that information. This same process will work with recording your public speeches. If you have obtained permission from your client, you can also record coaching sessions and phone consultations. (You always want to let someone know that you’re recording.)
It may be out of your comfort zone to use audio presentations of your great content, but you’ll be of much more service to a greater breadth of people in your community. Using audio will enable you to leverage your knowledge and repurpose the content that’s in your head (or on your hard drive) into powerful multi-media marketing.
Tags: audio acrobat, audio editor audacity, repurpose content
