3 Ways to Overcome Your Fear of Selling
Have you as an entrepreneur ever been nervous about asking someone to buy what you’re selling? Fear of selling is a problem for many – whether it’s in person, via email or a sales page on your website. We don’t want to appear pushy.
Here are a few tips that will help you feel comfortable asking for the business. (And if you’re comfortable you’re more likely to do it.)
1. Be Direct.
Let’s think about it from the perspective of your prospective client…
Imagine being invited to someone’s home for a “business presentation” and you’re not clear what she wants from you. Your head’s racing with questions. Is she selling me something? Expecting me to buy? What does she want from me?
Now imagine the same situation but this time your host is more direct in her invitation. “I’m working with a great company and I’d love for you to see it. If it makes sense, I’d love for you to become my partner, or at least my customer. Come listen with an open mind and see what you think.”
You need to put your cards on the table and state what you want directly, the tension of the situation dissipates. People are greatly relieved because they understand your expectations.
Being clear at the beginning is usually the best approach. This way there are no surprises. I know I’ve had great success simply explaining my expectations upfront. It helps them, and it helps me as an entrepreneur to overcome my fear of selling.
2. Allow Your Authenticity to Shine Through.
Don’t put on a show. Let them get to know the real you. Be straightforward and authentic versus pushy and overeager. Keep it simple and easy-to-follow, you’ll come off more sincere if you’re not too fancy and overly polished.
3. Keep It Compelling.
Tell your prospect your WHY. Why were you motivated to share your product or service? This answer will create your connection. You can even share a compelling story. What’s great about a story is instead of feeling like your pushing yourself on them; you’ll know you’re sharing something authentic and of value.
Speak about the benefits of your products or services. Communicate the value of what you’re offering by showing your prospect how this opportunity will make her life better.
Your focus on service will help you overcome fear of selling.
Applying these suggestions will help you as an entrepreneur overcome your fear of selling and make it much easier for you to ask for the business, help more people and make more money. Remember that sales is not a 4-letter word, it’s the opportunity to provide someone with a solution to their problem.
“We Don’t Ask for the Business” is one of the sins I cover in my Action Guide “The Seven Deadly Sins Women In Business Make…and How to Avoid Them”. Learn from my mistakes and how by making a few, small changes you can become the entrepreneur who overcomes your fear of selling, attracts more clients, makes more money and has more fun. Click here to learn more.
Tags: entrepreneur, fear of selling
