@AliciaForest List Building Tips – How to Attract the Right Prospects to Build Your List
Many entrepreneurs struggle with how to find the right prospects for the great products and services they have to offer. During the Metromom Online Success Telesummit, I spoke about this with Alicia Forest, founder of ClientAbundance.com.
With only one sign-up page Alicia has very effectively grown her business to six figures! She shared with me how she did it and some great tips that you can use to grow your list in a way that people will ultimately want to do business with you.
There are two foundational pieces that have to be in place to start building your list:
1. Develop a “free taste” to offer to anyone signing up. Alicia recommended a five-part written e-course (a series of emails sent over a short amount of time) on a topic that will benefit and interest the people in your particular target market.
2. Have an “invite site” they have to sign-up on in order to receive the information. This is a single, one-page website where they will put their name and email address. There are ways to approach this invite site:
· A squeeze page will require them to enter their information before they can see the rest of your website.
· A slide page gives them the option to click on a button to enter the site first (so they can check out if this is truly where they want to be) and when they do sign-up it will be because they really like what you have to say.
Here are 5 effective (and free) strategies Alicia Forest shared for inviting new subscribers:
· Utilize your email signature. Every email you send out should have your preset signature with your salutation, your name, business name with a link to your website, and a line that describes the free taste you’re offering.
· Find places, like Yahoo, Google, Ascend, LinkedIn and Rise, where groups gather to discuss your area of expertise and join in the conversation. Offer some information of value; remember you’re being of service, not selling.
· Utilize the power of Facebook and Twitter. Facebook allows you to create a profile that describes what you do and for who. You can also add an opt-in box on the front page. As people friend you and want to know more, the box is right there with your free taste so they can easily sign-up for your list.
A great way to use Twitter to build relationships is to ask a quick question like: “What’s your biggest challenge in…?” You’ll find out what is important to them and, as you share your wisdom with them, they’ll think, “I like what she says. I’m going to sign up for her list.”
· Do a signature talk via teleclass. There are a lot of free places online where you can post a free teleclass. Take your free taste and expand it so that it’s an overview of what you’re offering. Invite people to come to your class. When they register for it, they’ll be adding their name to your list, with their permission of course.
· Be a guest speaker. Whether it’s on a telesummit or in person, speaking is the fastest way of building relationships. They’ll sense your credibility and trust you. When you invite them to your website, they’ll want to sign-up for your list.
No matter what stage of your business you are in, put yourself out there, and grow from there. And remember to do it in an honest, authentic voice because that is what draws the right people to you.
You won’t want to miss out on learning about another great way of building your list. Sign up now for my Get It Done Action call, “Quick & Easy Guide for Entrepreneurs: How to Use a Blog to Build an Effective Internet Presence.” It’s as EASY 3-Part System that I used to create a high-traffic blog AND increase my list by 600% in just one year.
Tags: Alicia Forest, building your list, entrepreneurs, List Building, Online Marketing
