@Wendy Maynard’s Tips on Becoming a Brilliant Blogger
What is the most powerful marketing strategy in today’s online world? The answer – blogging. It allows us to create motivating content that helps us establish a rapport with our prospective clients. By blogging we build credibility, attract new clients and drive traffic to our services and products.
At my Metromom Online Success Telesummit, I learned a great deal from blogging expert, Wendy Maynard. Her easy-to-use suggestions will help an inexperienced internet user get started quickly as well as help others improve the blog they already have.
Here are some blogging tips that Wendy and I discussed:
A blog is a lot easier to use than a website. You can go to www.Blogger.com or www.WordPress.com to set up your blog in less than five minutes. It’s as simple to use as Microsoft Word, with additional plug-ins so you can set up sidebars with information that tells all about you and what you have to offer. As you grow, you can add other pages: About Me page, Hire me page, even pages with PayPal links to sell your products and services.
Posting a blog two or three times a week allows you to establish your credibility as you write about your area of expertise. As you write in your own consistent voice, people will get to know and trust you.
And with a blog you have dialoguing power—readers can post comments in response to your questions or comments. Instant feedback like that can help you know in what direction to grow your business.
If you use content that is keyword rich, search engines will direct traffic to your blog. It’s also easy to tie your blog into things like Twitter, Facebook, and Linkedin.
As the traffic flows to your blog, you can build your list. The key is to have a free offer accessible from your blog. Wendy recommends placing a sign up box in the upper right hand corner of your blog.
If you don’t have a product to sell, be an affiliate for someone you want to promote. If you do have a product or service to sell, make sure you provide links to a landing page that will give more details about these products. As you write an informational piece, you can embed appropriate links in the content.
Blogging is one of the easiest and fastest ways to get your brilliance out there. I’d like to share with you the secrets I’ve learned in using this wonderful marketing tool. Sign up now for my Get It Done Action call, “Quick & Easy Guide for Entrepreneurs: How to Use a Blog to Build an Effective Internet Presence.” It’s as EASY 3-Part System that I used to create a high-traffic blog AND increase my list by 600% in just one year.
Tags: drive traffic to blog, Wendy Maynard, WordPress
