@ShannonCherry Shares Two Ways to Use Publicity to Drive Traffic (and Business) to Your Website
As mom entrepreneurs, you and I want to put ourselves out there in various ways that show our expertise in an authentic way. One terrific way to do this is using publicity effectively.
Publicity is far more powerful than advertising, and a successful publicity campaign can lead to credibility for you and your business. And of course the good news is that it’s free.
At the Metromom Online Success Telesummit, I spoke with Shannon Cherry, a Power Publicist and Metromom herself. If you follow her insider secrets that the top public relation pros use, you will be able to greatly increase your visibility.
So what are two ways of marketing your business with the media?
· Use Google News Alerts. Put in a handful of keyword content that is in and around your expertise and what you do. Google will email you those news stories as they’re happening and then you can use it as an opportunity to call your local reporters about your expertise so you can be interviewed and piggyback on it.
Shannon recommended you say something like this, “I noticed there’s a trend among mom entrepreneurs about such and such. I can give you information on …” And here’s the key to creating a sense of urgency, ask them, “Would you like to interview me today?”
Marketing is about building relationships. People have to know, like and trust you. To do that, you’ll want to position yourself as the expert for the media. They’re craving your content as much as we are craving them to put our content in there.
Which brings us to the second tip:
· Set up a blog that works as an Online Media Room. Journalists have said they want their own resources area on your website. Shannon suggested having a separate page on a separate domain devoted for journalists although they aren’t the only ones who will be using it. It should be set up properly with keywords so it is search engine friendly.
You’ll want to include a bio on your company and expertise. Have a fact sheet about your specific focus of expertise. List the topics of “evergreen” or timeless story ideas that you can talk about . This will ensure them that you are an expert and can answer their questions.
We discussed so many simple tactics on getting ourselves out there. If you would like to listen to my entire interview with Shannon Cherry, “How to Use Publicity to Drive Traffic (and Business) to Your Website”, click here. The tips you’ll pick up will give you the most bang for your buck and will get your business noticed.
Tags: free publicity, Google news alerts, Kim DeYoung, Shannon Cherry
