Want to Build Your Business Using Social Networking? Patience Required!
Social networking is the place to be for online marketing. Websites such as Twitter, LinkedIn, and Facebook will allow you to generate new client leads and partnerships for your business. The question becomes, “Are you using it effectively as a lead generation tool?” I’ve learned a lot about social networking this year and would like to share what I’ve discovered.
The first key to successful networking is to remember you’re building relationships. In whatever form you choose to put it out there, whether it’s written, verbal, audio or video, it’s all about people developing a relationship with you through your words and ideas.
Patience is required when building relationships – it takes time! Many people jump right into the sales pitch before they have had the opportunity to make the connection which is an instant turn off. Think of how many times you’ve gone to the local networking event where someone just hands you their business card and starts pitching you their business in public. It’s even more uncomfortable online because you haven’t even seen that person’s face.
Be observant. Over time you’ll be able to identify the goals, personality, and interests of others. By paying attention to those around you, you can jump in at the right time and make a connection. Start off with casual, small talk. It may sound like a time waster, but it’s actually an ice breaker.
Once you’ve found something in common, you’ve officially formed your connection and the relationship begins to build. By taking this approach, once it’s time to introduce the business side, you are a real person versus a salesman. Now that they see you are a real, trustworthy person, people are more likely to want to do business with you.
But how can you build your credibility as an expert? To learn how and get many more tips on how to social network successfully, get a copy of my Social Networking Bundle that includes a great interview with Nancy Marmolejo.
I’d love to hear positive experiences you’ve had with those you’ve met via social networking channels.
Tags: building relationships online, Kim DeYoung, Nancy Marmolejo, Social Networking
