A Lesson in Authenticity as I Interview Internet Marketing Experts
In preparation for the Metromom Online Success Telesummit on May 1st and 2nd, I’ve been very busy interviewing 18 internet marketing experts, and quite honestly I’m amazed by the quality of content they’re providing. What really struck me yesterday was the constant underlying theme that kept coming up from all of the experts – the importance of being authentic in your marketing.
I heard it from Nancy Marmolejo as she talked about social networking, Michele PW as she shared copywriting tips, and Wendy Maynard as she discussed blogging. They all said basically the same thing – the key to being successful online is to be authentic and create relationships that are mutually beneficial.
A mom entrepreneur that I find especially inspirational – because of her authenticity – is Amy Miyamoto. As a mother of 3-year old twins, Amy is (in my mind) the ultimate Metromom! She will also be speaking at the Telesummit on How to Leverage the Power of Social Media to Create a Community of Raving Fans and Still Have Time for Your Family and Yourself.
I love the way Amy is promoting her talk. She created the YouTube segment above to explain what she’ll be sharing. What really appeals to me about video messages is that I find it to be a great medium to let your personality shine through. (FYI – Amy will share how she created this message really quickly.)
If doing business authentically and on your own terms is important to you, you don’t want to miss hearing from these experts. Visit this page to learn more about what they’ll be sharing. #mtmm09
Tags: Amy Miyamoto, Being Authentic, Creating Relationships, Kim DeYoung, Michele PW, Nancy Marmolejo, Raving Fans, Wendy Maynard, women entrepreneurs, work at home moms
