Online Success Tip #2 – The Basics Every Mom Entrepreneur Must Have to Market Her Business Online
In my last blog post I spoke about the importance of having your own unique website. You can’t stop there. There are additional tools you need to utilize to maximize the benefits of your site.
Let me share with you a few effective internet marketing tools that you must be using if you want to generate business online:
1. A Facebook Presence is a Must
Facebook is a great place to maximize your results because there are so many people on Facebook – millions actually – who are there to do business. What are the benefits of using Facebook? A good presence builds your online visibility – people and search engines love it. It also builds your online credibility – by sharing information with others, creating articles and providing insightful comments you become recognized as an expert in what you do. Read a blog post by one of my favorite online experts, Nancy Marmolejo to see why social networking is worth your time and energy – Want Social Networking ROI? Read This.
2. Become a Blogger
Blogs are great because they’re very flexible. You can blog daily or weekly, you can post long or short blogs, you can be have informational posts or entertaining ones. A blog is a fantastic way to let your individual style and approach to business shine through. It’s also a very interactive format so visitors can leave comments and/or questions for you to respond to. According to my SEO guy, a blog can be the easiest and most inexpensive tool to drive traffic to your website – another BIG bonus of blogging.
3. Develop Your Own Freebie
A freebie is at the core of your list-building strategy. Most people won’t buy your product or sign-up for your service the first time they visit your site. So you want to persuade them into sharing their email address so you can add them to your list and continue developing a relationship. This freebie can be something as simple as a tip sheet or free report. We all have something we know that the average person doesn’t and more importantly, it’s something that our target market wants to know.
4. Sent out an Ezine Regularly
Once you have a list you need to communicate with them regularly to convert them into loyal customers. With an ezine (newsletter) you’re keeping your company in your customer’s mind on a daily, weekly or monthly basis. To maximize the value of your ezine send it regularly and make sure it contains content that’s of value to them, not just information about you and your products.
So now you have my list of the basic tools for promoting yourself online. I’ve used them all personally so I know they work. They’re also very inexpensive and easy to implement. The next post in this series will provide more in-depth strategies for creating a website that sells.
(If you would like more in-depth training on any of the tools I’ve mentioned in this article make sure to check out the learning in the Online Success Toolkit)
This blog is part 2 of a 4 part series of online success tips.
Tags: entrepreneur moms, Facebook, Kim DeYoung, list building strategy, Nancy Marmolejo, Online Visibility, SEO, women entrepreneurs, work at home moms
