Online Success Tip #1 – Even if Your Biz is Small You Still Need Your Own Website
I highly recommend that you have your own website. It doesn’t need to be expensive but it does need to establish a relationship with your visitor – right away. Don’t be generic in your approach!
For example, I’ve noticed a lot of mom entrepreneurs who are in direct sales businesses have a “self-replicating” website. When I was just getting started with my direct sales company, I had a self-replicating website, but it was incredibly generic. Yes, it was a way to get in touch with me, but it wasn’t a way for anybody to get to know me.
If you do have a self-replicating website, you can still create your own site. It can be something with a catchy domain name or it can just be your name. In fact, the two websites can work together. You can first direct people to your own personal website and that can then link them to your company’s website.
“Come to this site to learn a little bit about me, who I am and why I do what I do. And by the way, click on this link to learn about my company’s products and how I can support you in learning more about those products.”
If you already have a website, make sure it…
- Communicates who you are and what makes you unique.
- Is clear about the services you offer right on your home page.
- Reflects a design that integrates your style with what your target market likes.
Michelle PW wrote a great blog on How Your Personality Can Grow Your Business that you should check out, because no one wants a boring website!
Many people make a big mistake by investing a lot of time and money into creating a beautiful website and then they stop there. There are additional tools you need to utilize to maximize the benefits of your site…more on these MUST HAVE tools in my next post.
If you want to learn A LOT more about harnessing the power of your website you can learn more at the Metromom Online Success Telesummit. #mtmm09
This article is the first in a series about Online Success.
Tags: Direct Sales, entrepreneur moms, Kim DeYoung, Melaleuca, Michelle PW, Self-Replicating Website, women entrepreneurs, work at home moms
