Staying Open Helped Me to Expand My Niche
I’ve learned a lot of crucial lessons this year as I launched Metromom — one of the biggest has been the need to stay open. Open to change, open to feedback, open to trusting my intuition and open to new opportunities that perhaps I never considered before.
Many of you remember that I started Metromom with a focus on providing a community for women in direct sales. My member’s area was called The Metromom Direct Sales Association. Soon after launching I realized that my focus was too narrow, and I needed to open up to the possibilities.
This realization came to me as I led a 4-week Incubator Program in my local area for Ladies Who Launch. During this time, I met with 6 fabulous entrepreneurial women. Not a single one was involved in direct sales, yet they were very interested in what I was doing with my Metromom community.
These women were entrepreneurial and they were moms. I suddenly realized that they could benefit from connecting with like-minded women that were a part of Metromom. But how could that be, since I had worked so hard to establish my niche?
I made a decision. I expanded my niche. I realized that being a Metromom isn’t about being in a particular kind of business or industry – it’s really about your attitude. A Metromom is a driven, evolving woman committed to caring for her family, nurturing her career and achieving success on her own terms. So in October I officially changed our member’s area to The Metromom Entrepreneurs Association™.
I didn’t abandon moms in direct sales, in fact, by making our community more inclusive they benefit even more because I truly believe that every member has something valuable to share and teach.
During one of my Coffee with Kim calls my recent decision to expand my community was confirmed. I listened to the interaction between a new member, not in direct sales, with another member who was. They both were benefiting from the connection and I was so pleased that I was able to provide the space for this new relationship to develop, and for their businesses to thrive.
The lesson I learned was that by staying open I was able to expand my business and reach out to more women.
Tags: Direct Sales, entrepreneur moms, Ladies Who Launch, women entrepreneurs, work at home moms
