Entrepreneurs – Sometimes You Have to Create Your OWN Path

As a follow-up to my last blog on authenticity, I wanted to add that being authentic may begin with self-awareness but to grow and blossom it requires self-confidence. Why? Because there will be times when being authentic means you have to listen to your inner voice when everyone around you is telling you something completely different. At times like these it’s very tempting to forego authenticity in favor of “proven” strategies and techniques.

Don’t get me wrong, I advocate listening and learning from business and marketing experts and I work hard to apply what I’ve learned. However, there are times when I’m reading a marketing book, or at a class, or speaking with my coach and I’ll hear great advice but it’s not the best advice for me - it doesn’t feel authentic.

When this happens I choose to create a new path for how I do things. I take in a lot of information from various sources (people, information products, books etc.) digest it, and synthesize it in a “Kim” way so that all I do has my personal stamp on it.

Women have an advantage when it comes to being authentic entrepreneurs. We’re usually fairly comfortable relying on our intuition. But when it comes to BUSINESS sometimes we let doubts creep in. My advice – always trust your instincts, even if you’re new to business. If you don’t feel authentic about a business decision, don’t dismiss the feeling. Take the time to make sure you’re truly aligned with you values, beliefs and goals before moving forward.

Please post a comment and share your experiences as you’ve created your own path as a successful entrepreneur.

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