Rise of Women Entrepreneurs – What’s Motivating Women to Start their Own Business?
You don’t have to look far to notice the rise of women entrepreneurs. What inspires and drives these women? There are many reasons from a great idea, to a lack of fulfillment in their current job, to the excitement of taking a risk to the need to create a work/life balance.
What about you? Are you an entrepreneur or maybe considering it? Take a look at what might be motivating you:
* Economic necessity. Some women are working full-time and still can’t make ends meet. With the current strain on the economy having extra money coming in is not an option, it’s a necessity. Some women are laid-off so being self-employed becomes the best alternative.
* Solving problems and sharing solutions. For some women it’s not about the money it’s about solving a problem or sharing a solution. Inventors usually design new products to solve problems. Take for instance Julie Clark, founder of The Baby Einstein Company, she wanted to provide educational videos for her own babies and saw a lack in the marketplace. Women are often drawn to direct sales—like Avon, Melaleuca or Arbonne—because they’ve found products they enjoy and naturally want to share these solutions with others.
* Hitting the corporate glass ceiling. Some corporate women feel like they’ve taken their career as far as it will go. They’re dissatisfied by their options and want a career that will be more fulfilling. Entrepreneurship is often the answer for these driven women who enjoy being their own boss.
* Freedom and flexibility. These are the two big reasons for moms, especially moms with young children, to start their own business. They can work from home, choose their own hours and have the flexibility to juggle their work life with their family life.
Women need to have clarity about what drives them and what they want to accomplish with their business. Please post comments on what’s motivated you to start your own business.
Tags: Direct Sales, entrepreneur moms, financial freedom, women entrepreneurs, work at home moms
