September 2nd, 2011
Moms in general wear many hats. But here at metromom we know that mom entrepreneurs take it further yet. They juggle household, family, and business responsibilities leaving little time for themselves. Because of so many demands on their energy, time, and resources, moms have to be very careful about how they spend each one. And they deserve a lot of credit for what they do.
If your business has moms as your ideal clients, here are some facts you should consider:
- According to statistics published in June 2001 by the U.S. Department of Agriculture, many families will spend over $165,000 on a child from birth to eighteen years of age. Just imagine if there are several children? That’s a significant amount of income.
- In the U.S., moms spend over 3.7 trillion dollars a year on consumer goods according to BSM Media. This includes shopping for kids, husbands or significant others, older parents, adult children and themselves. They exercise tremendous responsibility with their buying power as they take the time to carefully think through a purchasing decision before actually making the purchase.
- According to Whirlpool (1995), 88 percent of women are responsible for caring for their families. These moms are married and single. For single parents, the responsibility increases because they are the sole provider. Every decision from health insurance to home loans to buying groceries falls on them.
- As a result of being the provider (sole or in partnership), moms are actively seeking out information on various topics so they can make an intelligent decision and use their buying power effectively.
- As a caregiver, moms are responsible for everything from vaccinations to summer camps. Their choices shape the next generation. Making the best decisions possible involved stepping up and finding out the best way to give their families what they need.
- Older moms also have to consider the best way to care for their aged parents. As people live longer, there are a greater number of middle age parents who are trading the care of their now grown children for senior parents. They are left with making the decisions about insurance, living accommodations and managing health concerns which is not easy.
- Moms have an extraordinary buying power resulting from their roles as caregiver and provider for the ones they love. They are stepping up to meet their responsibility with intelligence and strength.
Taking all of these things into consideration when you formulate you online marketing strategies will help you figure out the problems your ideal client faces, as well as how you can be a solution to those problems. As you can see, moms at different stages of their lives have vastly different roles and needs. The more you know about your ideal client the better able you are to tailor your products and services toward those needs.
Everyone, but moms especially want to feel like there’s a real connection with the people they do business with. Listen to my free teleclass Art of Connection – Networking with Soul, Intention & Purpose. You’ll learn how to get BEYOND networking and truly connect with potential customers. Click here to listen.
June 27th, 2011
The world is full of opportunities for women entrepreneurs to grow a prosperous business. It takes a lot of hard work and perseverance. More often than not, however, success depends on how you react to opportunities that present themselves.
The truth is that success for entrepreneurs depends on whether you see and are open to new opportunities.
A key to making the most of new opportunities is not to restrict your relationships to people inside your industry or field. It’s important to develop relationships outside your field or industry for two reasons: Read the rest of this entry »
June 8th, 2011
I love the entrepreneurial women who come to Metromom. You’re driven, evolving, interesting, and interested. You are all great women who are very committed to having a business but also very committed to being the parent who’s involved with your family.
Success is something you very much want to create on your own terms. Being an entrepreneurial woman gives you the best of both worlds.
Having been a mom and a serial entrepreneur for over a decade, here are three great benefits I see in the mom entrepreneur lifestyle: Read the rest of this entry »
April 25th, 2011
It’s proven that eating food high in empty calories and fat will create fatty deposits in your arteries that reduce the flow of blood to your heart. It also creates fat deposits on your body that makes you sluggish and feeling unattractive.
But how does this translate to your life as a mom entrepreneur?
When you’re not eating health that translates into a lack of energy you have to conduct your business. If you’re not feeling at your best it’s going to hold you back from being out there as fully as you want to be, especially as a woman.
I love what I do – it has so much potential. But there have been times in the past when I just wasn’t putting myself out there as fully as I wanted even though I know I’m meant to be out there speaking in a public arena in a very big way.
Read the rest of this entry »
March 31st, 2011
Every woman entrepreneur has a unique that they bring to their business. Whether you’re in direct sales, or a marketing guru, there are many others who do the same kind of work that you do. However, I firmly believe that there doesn’t need to be a feeling of competition. There’s plenty of opportunity for every entrepreneur for the simple fact that no one can do business like you do.
Once you get your mind wrapped around that mindset, your business can really start to take off in a big way. However, if you’re having trouble with this concept, try this simple exercise:
Read the rest of this entry »
February 7th, 2011
Work-at-home entrepreneurs have full lives. You have your work, your family and friends, your home, and yourself to take care of all in the same day. Because of all these demands, do you notice that your business gets put on the back burner and week after week goes by without anything meaningful getting accomplished?
I want to share some tips to help work-at-home entrepreneurs fit it all in: Read the rest of this entry »
January 20th, 2011
Many mom entrepreneurs who are part of the Metromom community are doing their businesses in a part-time capacity. That means if you’ve only got five, 10 or 15 hours a week to put into your business, you need to be smart and put that into revenue-generating activities. To make that happen a mom entrepreneur needs to be organized.
I recently blogged about how making changes in your life and business is rooted in your positive thinking. Since it takes 21 days to make or break a habit, you can’t expect to make changes overnight. But, if you can just create a few new habits, such as labeling and designating places, limiting the amount of space things take up, you won’t spend so much time looking for things.
Have you ever thought about using the Law of Attraction to organize your office?
The Law of Attraction means: what you think about is what you bring about. There are a lot of ways that comes into organizing your mom entrepreneur office. Read the rest of this entry »
December 6th, 2010
By nature, as entrepreneurs we are very creative. I’m sure you’ve got lists upon lists of different things you’d like to do. Possibly an ideas folder, or a journal, or maybe it’s just all in your head. But, when it comes to following through with all your ideas, do you find yourself getting stuck?
Maybe you don’t know HOW to get it done or your own perfectionism is holding you back. Or it could be that juggling all the details of running a business is too overwhelming? Read the rest of this entry »
November 16th, 2010
There can be a lot of stress on entrepreneurs when those you love don’t get what you’re doing. It’s like my 80-year old aunt who just wants to hear me say business is good. She doesn’t understand or want to know anything about my website. Or there are times my husband will ask, “So, how did you do that?” And I get so excited and overwhelm him until his eyes completely glaze over. He tries to stay focused, but I just give him too much information. Read the rest of this entry »
November 8th, 2010
I’m sure you’ve heard it before. But it can’t be over emphasized. Entrepreneurs can’t effectively sell if you don’t know who you’re talking to, what their needs and struggles are and how you can specifically be of service to them. To do that you need to really know your ideal client.
So in order to get comfortable with selling, this first step is all about preparation. You must have this clarity before you can even have a sales conversation. And that means defining your ideal client in great detail. I’m talking in terms of: Read the rest of this entry »